Şirince 15.08.- 05.09.2009
The Campus group did not only work on the status quo of the potentials for responsible tourism in Şirince, but on the needs for a proper marketing strategy: "Changing the offer to steer the demand" and the necessary marketing strategies after having defined a group vision for the village. The vision is an important guideline and a means to check on strategies and their implementation.
The handbook gives many proposals how to reach this aim, this vision. It gives practical tips how to make tourism in Şirince "greener", more sustainable, how to enhance diversity and make the village more attractive for its own local populace as well as for for visitors.
We hope that the results of the campus turns out to be useful and practicable for the people of Şirince and that they will provide an incentive to give their future more sustainability.
How do we want to see Şirince 10 years from now?
Our VISION :
The participants even developed a logo for Şirince:
"Şirince is an attractive historical village with fully restored authentic, yet carefully modernized houses and its own special atmosphere. The villagers are aware of their own cultural and natural values and have successfully planned their lives accordingly. Their main source of income derives from a well managed, sustainable and responsible tourism: they offer locally grown organic food and diversity of homemade quality products, which mirror their souls and traditions. The villagers share their way of life with tourists who appreciate their offers and are in close contacts with the visitors."
Marketing and Lobbying
Marketing is a tool. It provides the means to promote a product (an idea, a vision, a strategy...) to the potential target group, person (buyer, customer, client, addressee...). To sell a product means to promote the whole of the idea behind it. Therefore these tools are same for marketing as for lobbying, for external as for internal use. To promote a different idea to tourist groups, first it has to be promoted to the people of Şirince.
Communication is one of the foremost important tools of all to promote an idea. Communications include all written, spoken, and electronic interaction with association audiences. A communication plan encompasses objectives, goals, and tools for all communications (Mayhall 2009).
There has been no communication plan before in Sirince, even though some moves in this direction have been done. During the project the idea of responsible tourism has been created and introduced to the locals on some extent, but in order to implement this in the practise, it has to be widely accepted and supported. Itís necessity to develop partnership between private and public sector. The handbook gives some hints about necessary communication plans and tools.
"Discover nature, explore Turkish traditions, come to Sirince!"
Youth camps: "Have fun while cultivating your mind!"
Professionnals : "Work and team spirit in an unspoiled nature" or
"Amazing place for your meetings"
Tourists groups: "Letís enter Turkish traditional life!" or
"Explore Turkish traditions" or
"Live countryside daily life"
Gourmands: "If you havenít tasted Sirinceís food, you havenít been to Turkey" or
"Good wine, good fruit... Letís travel 'gastronomically'!"
Culture/nature lovers: "Hereís the last Ephesus" or
"Letís discover the last Ephesus!" or
"How about discovering the last Ephesus?" or
"Make an appointment with culture and nature" or
"Letís hike in unspoiled nature!" or
"No more noise, no more concrete: just enjoy the beautiful landscapes!"
ĎConscentiousí people: "No junk food, no Club Med: just authentic village and landscapes" or
"Local organic food and eco-farming: the way you want to travel"
Families: "Sirince: the place where you can have fun with your children" or
"Action in nature with your family"
Promotion Poster Proposals (click posters to enlarge)
Promotion Strategy Approach
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